London’s Fourpure Brewing Company has swept through SIBA’s annual business awards picking up two major wins.
The independent craft brewer — based in Bermondsey, South London — topped a list of more than 400 entrants to pick up the evening’s most prestigious award of Britain’s brewery business of the year, as well as collecting the business innovation prize.
Adrian Lugg, head of marketing at Fourpure, said: “It’s absolutely fantastic to win. We are humbled to receive this award and it feels like confirmation of a job well done after working so hard to grow the business over the last few years. This is a brilliant win for the whole team and we are absolutely over the moon.”
To top off the night of celebrations, Fourpure also received recognition for making it through to the final three for outstanding commercial achievement and best individual design, for its Shape Shifter West Coast IPA can.
Fourpure is a relative newcomer to the increasingly competitive UK beer scene, having been founded in 2013 by brothers Dan and Tom Lowe. It is quickly rising to become one of London’s (and now Britain’s) most exciting and respected breweries.
SIBA managing director, Mike Benner, said: “In a year when the number and calibre of entries was higher than ever before, Fourpure’s huge commitment to staff training, innovative business strategies and clear commercial vision, hugely impressed the business awards judges.
“In particular, it was the company’s sensory beer training scheme which the judges felt went above and beyond in ensuring every single member of the Fourpure team is inspired by independent craft beer and working for Fourpure.”
Fourpure co-founder, Dan Lowe, said: “It’s a real team effort around the brewery, I know it’s quite clichéd to say, but everybody here gives 110% and really believes in what we’re trying to do. We strive to create a great working environment, inspired by global best practice in all facets of the business. This has helped drive our thinking and innovation and get buy in from the team.”
