Beer Today http://beertoday.co.uk British beer news, blog and events listings, updated daily Tue, 28 Jul 2015 14:39:17 +0000 en-US hourly 1 Joule’s Brewery secures major sponsorship deal http://beertoday.co.uk/joules-brewery-secures-football-sponsorship-deal-0715/ http://beertoday.co.uk/joules-brewery-secures-football-sponsorship-deal-0715/#comments Tue, 28 Jul 2015 14:33:43 +0000 http://beertoday.co.uk/?p=29804 Market Drayton based Joule’s Brewery has announced its largest sponsorship agreement to date — a three-year deal with Newcastle Town FC as the main club sponsor. The agreement is in place ready...

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Market Drayton based Joule’s Brewery has announced its largest sponsorship agreement to date — a three-year deal with Newcastle Town FC as the main club sponsor.

The agreement is in place ready for the club’s pre-season training schedule. The Joule’s Craft Beer Bus has made its first appearance at the club for the first couple of friendly home matches against Port Vale and Stoke City, and feedback of the Joule’s ales and its latest crafted lager, Green Monkey, has been fantastic.

The Staffordshire club enjoyed great success last season in the Evo-Stick Northern Premier League and have their sights set on another stellar campaign this season. Joule’s Brewery are already a familiar name in the town and across the county, with one of the latest Joule’s houses, the Old Bulls Head, already being located in the town itself.


Joules beer bus NewcastleNewcastle fans enjoy drinks from the Joule’s beer bus

The club’s chairman, Jeff Harrall, commented: “I am delighted to welcome Joule’s to the club and I am certain that there will be major benefits for both parties over the coming season. Having Joules as our new sponsor is simply a perfect fit.

“In Newcastle Town itself, the brewery is very well known and in the regions that our away fans are coming from, where Joules don’t currently have a large presence, it will only enhance the brewer’s reputation, and ours for offering decent beer!”

Being brewers, Joule’s look to invest further in the clubhouse and bar, extending the offering available to members and fans alike with the introduction of some of their famous cask ales and Green Monkey.

Joule’s marketing controller, Trudie Meredith, said: “We are delighted to be working with NTFC — it’s our largest sponsorship to date creating a lot of exciting opportunities.

“Sponsorships play an enormous part in our marketing plan. Being a part of and supporting the community is very important to us and working with local clubs and teams builds further awareness around the brand and what we do. We also like to share our heritage and stories with our customers and we are really looking forward to hosting a brewery tour next month for the club members and volunteers, where they will have the opportunity to sample all our fine beers and meet the brewer.

“Newcastle and the surrounding area is a significant region for us. We now have a great couple of Joule’s houses in Newcastle and surrounding areas. The Old Bulls Head and the Crown have very much become a significant feature in their communities. We also have many valuable free trade customers in and around the town.”

Newcastle Town FC’s first home game of the season takes place on Tuesday, August 18, against Tividale following their pre-season schedule, which included games against Crewe Alexandra, Port Vale and a Stoke City XI.

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BBPA welcomes rural funding programme http://beertoday.co.uk/bbpa-welcomes-rural-funding-programme-0715/ http://beertoday.co.uk/bbpa-welcomes-rural-funding-programme-0715/#comments Tue, 28 Jul 2015 14:05:22 +0000 http://beertoday.co.uk/?p=29802 The British Beer and Pub Association (BBPA) has welcomed a Government announcement of a £24 million growth programme which aims to benefit rural communities by unlocking the...

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The British Beer and Pub Association (BBPA) has welcomed a Government announcement of a £24 million growth programme which aims to benefit rural communities by unlocking the huge potential for growth in the countryside.

Chief executive, Brigid Simmonds, said: “I welcome the Government’s £24 million funding available through Local Enterprise Partnerships (LEPs) which will help rural communities to create and grow local businesses. We have around 8,000 pubs in rural areas, not to mention the big impact that barley, hop growing, malting and a host of other industries have on the rural economy.

“We will continue a dialogue with Government on rural issues, as I am sure more can be done particularly for rural pubs. We would like to see reform of rural rate relief, for example, which would help rural pubs to invest and grow their businesses.”

Applications for the grants are now officially open and are set to give businesses a real boost by supporting projects that can make a big difference to the rural economy. Further information about applying for grants can be found here.

Local priorities have been established across the country, meaning that this funding will be directly targeted at initiatives that will bring the biggest benefit for particular areas. Opportunities could include helping people to expand or set up or new businesses, developing new food processing facilities and promoting tourism.

Individual grants are worth upwards of £35,000 depending on the individual project and will be offered in nine LEPs. A further two rounds of the growth programme are expected in August and September and the remaining LEP areas will be invited over the next few months to apply for grants to help them support their local rural communities.

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Archie joins the Wadworth Shire drays team http://beertoday.co.uk/archie-joins-the-wadworth-shire-drays-team-0715/ http://beertoday.co.uk/archie-joins-the-wadworth-shire-drays-team-0715/#comments Tue, 28 Jul 2015 13:35:55 +0000 http://beertoday.co.uk/?p=29793 Max with head horseman, Martin Whittle, Monty with groom Hannah Miller, and Archie with horseman Callum Whittle One of the last remaining breweries still using...

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Wadworth Shire horsesMax with head horseman, Martin Whittle, Monty with groom Hannah Miller, and Archie with horseman Callum Whittle

One of the last remaining breweries still using working Shire horses and drays to make deliveries, Wiltshire-based brewer Wadworth has committed to the continuation of a long-established  tradition with the arrival of three-year-old Archie.

In their heyday, before the arrival of the internal combustion engine, more than 40 Shires were used by the family-owned brewery to deliver beer to local hostelries. The sight of the Wadworth Shires remains a familiar and much loved part of the local scene in Devizes.

“The shires are a big part of Wadworth’s history and are the heart of our business,’’ said Wadworth sales and marketing director, Paul Sullivan. “We are determined to continue the brewery tradition of working with these wonderful animals, and Archie is the latest in an illustrious line.”

Wadworth Shires DevizesStill very much in training, it’s hoped that Archie, who currently stands at 18.1 hands (and still growing) will make the grade to become a fully-fledged working Wadworth Shire next year, joining Wadworth veterans Max (age 12) and Monty (11).

“Archie is currently being what we call schooled and broken in,” said Wadworth’s head horseman, Martin Whittle. “His training will be a lengthy process, but one that is necessary to ensure he is fully prepared for work. Archie must get used to everything from wearing a harness to pulling the dray, and also working alongside his colleagues Max and Monty.

“The role of a Wadworth working Shire isn’t for every horse, and not all make the grade, but early indications are that Archie has settled in really well. He’s very friendly and loves meeting the visitors that come to the yard.’’

Martin added: “Typically, Monday to Friday, the Shires are mucked out and groomed from around 6am to 8am. After being harnessed up ready for 9am, the work drays are loaded up at the brewery warehouse before the Shires set off into Devizes to make their morning deliveries. They are then exercised before returning to the stable yard at noon. After lunch, the stables are opened up to the public (from 1.30 to 3pm) where they have the opportunity to meet the horses. They absolutely love all the fuss and attention!’’

And of course, although essentially working horses, the Wadworth Shires make promotional visits to many of the pubs in the Wadworth estate, as well as taking part in heavy horse shows and other public events throughout the summer months, winning many prizes for their immaculate turnout, grooming and show discipline.

But it isn’t all work and no play. Archie will join Max and Monty on their annual summer break from August 7, when for two weeks the Shires kick up their heels and enjoy their freedom at their holiday home near the Raven pub in Poulshot, near Devizes.

Hundreds gather to watch them enjoy a customary pint of beer before they are led through the village and released into the field to canter to their hearts’ content.

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Orkney Brewery celebrates awards double http://beertoday.co.uk/orkney-brewery-celebrates-awards-double-0715/ http://beertoday.co.uk/orkney-brewery-celebrates-awards-double-0715/#comments Tue, 28 Jul 2015 13:03:10 +0000 http://beertoday.co.uk/?p=29786 The Orkney Brewery is celebrating a summer of success, with two of its beers winning top national awards this month. The brewery’s newest release, Orkney Gold...

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The Orkney Brewery is celebrating a summer of success, with two of its beers winning top national awards this month.

Orkney GoldThe brewery’s newest release, Orkney Gold — a 4.5% craft keg beer — secured silver in the premium lager and Pilsner category at last week’s Society of Independent Brewers (SIBA) north region competition in Nottingham.

And earlier in the month, 8.5% Skull Splitter ale was named champion barley wine/strong old ale of Scotland 2015 at the Campaign for Real Ale (CAMRA) champion beer of Britain heats in Edinburgh. The ale, which has a host of top awards to its name, will now go forward to next year’s champion beer of Britain finals.

Norman Sinclair, managing director of Sinclair Breweries Ltd, said: “The weather this summer may have been disappointing, but these two prestigious awards have certainly brightened up our day.

“We’re particularly pleased to see one of our oldest ales, Skull Splitter, and our newest release, Orkney Gold, being recognised in the same month. Orkney Gold has only been available since April, so to win an award this quickly is an achievement we’re very proud of.”

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Fuller’s seasonal champions British ingredients http://beertoday.co.uk/fullers-seasonal-champions-british-ingredients-0715/ http://beertoday.co.uk/fullers-seasonal-champions-british-ingredients-0715/#comments Tue, 28 Jul 2015 12:38:23 +0000 http://beertoday.co.uk/?p=29781 Quintessential British Pale Ale, a 3.8% ABV light session ale, is Fuller’s new seasonal, available until September 26. The beer is a true champion of...

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Quintessential British Pale Ale, a 3.8% ABV light session ale, is Fuller’s new seasonal, available until September 26.

Fuller's Quintessential Pale AleThe beer is a true champion of the British hop and malt industries as all the ingredients have been sourced from around the UK.  While English Target hops impart bitterness to the ale, three other English hops (Northdown, Challenger and Goldings) go into the copper to bring out more spicy pine aromas.

Having only recently been introduced, Fuller’s is utilising the Jester hop. This variety is English, but boasts new world flavours, such as grapefruit and tropical fruits.

Brewing manager, Georgina Young, said: “Quintessential British Pale Ale is designed to be refreshing,especially in warm weather, and has a great mix of malt character and a variety of hop flavour.”

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Win trip to Yakima Valley with Meantime founder http://beertoday.co.uk/win-trip-to-yakima-valley-with-meantime-founder-0715/ http://beertoday.co.uk/win-trip-to-yakima-valley-with-meantime-founder-0715/#comments Tue, 28 Jul 2015 11:19:04 +0000 http://beertoday.co.uk/?p=29776 Meantime Brewing Company has announced a major on-pack promotion that will give consumers the chance to win a once-in-a-lifetime trip to the Yakima Valley in...

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Meantime Alastair HookMeantime Brewing Company has announced a major on-pack promotion that will give consumers the chance to win a once-in-a-lifetime trip to the Yakima Valley in Washington State, the prime hop-growing region in the world.

The promotion will run throughout August and will offer three lucky winners the chance to accompany Meantime founder and brewmaster Alastair Hook on his annual hop-sourcing trip to the USA via some of the Seattle’s best craft beer bars and breweries.

This is the first time the brewer has launched such a major promotion. The Yakima Valley has long been regarded as the powerhouse of hop growing in the USA and the spiritual home of Meantime’s Yakima Red.

300,000 bottles of London Lager and London Pale Ale bottles have had their labels re-designed to incorporate details of how to enter the competition and drive consumers to the website. Entrants can enter their details online at Meantimebrewing.com to be in with a chance of winning. There will also be a digital entry mechanic that doesn’t require purchase, but instead works via a multiple choice question on the Meantime website.

Entrants will also have a chance to win a number of smaller prizes, including an array of Meantime beers, brewery tours and dinner at the recently developed restaurant and bar The Tasting Rooms at the brewery in Greenwich.

Rich Myers, marketing director at Meantime Brewing, said: “The Yakima Valley is one of the most celebrated hop growing regions in the world, inspiring the name of our own Yakima Red ale which contains five varieties of hops from the area.

“Since Meantime was set up back in 2000, we’ve always been committed to brewing with only the finest quality ingredients. Our founder and brewmaster, Alastair, travels the globe to source the finest hops, and we are delighted to offer four of our fans the chance to come along for the ride.

“This is an incredible opportunity for craft beer aficionados to spend time with one of the true pioneers of the craft beer movement in the UK, all whilst sampling some of the finest hops in the world that will eventually go into making our award-winning beers.”

The promotion will appear on all 330ml long-neck bottles of Meantime London Lager and Meantime London Pale Ale sold in both on and off trade. The competition runs throughout August with the prize trip taking place from September 23-27. Winners will be announced on September 7.

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Little Valley prepares to celebrate Yorkshire Day http://beertoday.co.uk/little-valley-prepares-to-celebrate-yorkshire-day-0715/ http://beertoday.co.uk/little-valley-prepares-to-celebrate-yorkshire-day-0715/#comments Tue, 28 Jul 2015 10:51:39 +0000 http://beertoday.co.uk/?p=29770 Little Valley Brewery, based in Hebden Bridge, West Yorkshire, is calling on the nation to celebrate Yorkshire Day on August 1. Yorkshire people were voted...

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Little Valley BottlesLittle Valley Brewery, based in Hebden Bridge, West Yorkshire, is calling on the nation to celebrate Yorkshire Day on August 1.

Yorkshire people were voted the happiest in Britain according to a survey by Mintel, so Little Valley is encouraging people from all over the country to embrace their inner Yorkshire man (or woman) and celebrate the birthplace of the Bronte sisters, Jessica Ennis and, of course, Alan Titchmarsh.

Yorkshire Day sees the nation’s largest county come together to show its regional pride and celebrate what is so great about Yorkshire. To mark the day, Little Valley has teamed up with Steve Livens, beer sommelier at the British Beer and Pub Association, which is a supporter of the There’s a Beer For That campaign, to match ten famous Yorkshire dishes to each of the ten beers in its range:

Cragg Vale Bitter (ABV 4.2%) matched with roast beef and Yorkshire pudding

More robust flavours need a hardier beer. The malty, backbone of this bitter will work well with the Yorkshire pudding while the fuller flavours and fruity hops will play nicely with the stronger flavour of the beef.

Withens Pale Ale (ABV 3.9%) matched with pork pie

The nutty and biscuity malt base of this pale ale complements the buttery pork pie crust, while fruity, citrus hops enhance and cut through the richness of the filling.

Ginger Pale Ale (ABV 4%) matched with parkin

The light, fruity flavours in the beer refresh the pallet, while the spicy, ginger flavour complements the traditional ginger flavours of the parkin.

Vanilla Porter (ABV 4.5%) matched with rhubarb crumble

The tartness of the rhubarb provides a beautiful contrast to the bitter, nutty, caramel and vanilla sweetness of this dark porter.

Stage Winner (ABV 3.5%) matched with pikelet

This light, floral and refreshing pale ale pairs well with the buttery tasting pikelet.

Tod’s Blonde (ABV 5%) matched with fish and chips (served with scraps)

Rich, golden, battered fish needs a more robust, golden beer. Here the gentle, spicy and citrus hops of this blonde beer will also cut through the oiliness of the fish to lift the dish.

Stoodley Stout (ABV 4.8%) matched with Terry’s Chocolate Orange

Stout and chocolate are the perfect beer and food combination but here the added orange twist will perfectly match the rich, bitter coffee notes of this Yorkshire stout.

Hebden’s Wheat (ABV 4.5%) matched with curd tart

Lemony curd tart is just crying out for the gentle, refreshing spicy, lemon and banana flavours of a classic wheat beer, which are delivered in spades by thisYorkshire interpretation of a Belgian classic.

Moor Ale (ABV 5.5%) matched with stew and dumplings

A deep, complex dish requires a dark, mysterious beer. The dark, fruity and full-bodied flavours of Moor Ale sit perfectly alongside the warming, rich flavours of the stew to create a perfect comfort food.

Python IPA (ABV 6%) matched with Barnsley chop

Rich and fatty lamb and juicy, bitter hops are the perfect combination and none more so than with the marriage of a big, succulent Barnsley chop and the massive, warm and fruity flavours of a traditional IPA.

Sue Cooper, co-owner of Little Valley Brewery, said: “Yorkshire Day is always a huge celebration regionally, but we wanted to share our passion for the county with the entire nation.

“Food and beer matching is becoming increasingly popular, and with beer sales on the up for the first time in a decade, we thought this would be a great opportunity to showcase the fantastic cuisine Yorkshire has to offer and the beers that go with it.”

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SIBA to showcase national beer winners at GBBF http://beertoday.co.uk/siba-to-showcase-national-beer-winners-at-gbbf-0715/ http://beertoday.co.uk/siba-to-showcase-national-beer-winners-at-gbbf-0715/#comments Tue, 28 Jul 2015 10:28:38 +0000 http://beertoday.co.uk/?p=29764 The Society of Independent Brewers (SIBA) will be showcasing eight of its competition winners at the Great British Beer Festival (GBBF) next month, giving visitors the chance...

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SIBA Champions Bar 2014The Society of Independent Brewers (SIBA) will be showcasing eight of its competition winners at the Great British Beer Festival (GBBF) next month, giving visitors the chance to sample the cask ales that triumphed in SIBA’s National Beer Competition, announced at BeerX in Sheffield earlier this year.

The beers will be served throughout the festival on the SIBA Champions Bar. A presence on this popular bar is one of the benefits of winning a gold medal at SIBA’s national competition, and gives the brewers a chance to promote their beers to a wider audience than usual. The choice of beers this year is diverse both geographically, with brewers from with brewers from Argyll to Gloucestershire, and in the styles represented.

SIBA managing director, Mike Benner, said: “The beers on our Champions Bar have been judged the best from an initial field of around 2,000 entries to our annual beer competitions. We are delighted to again be presenting our members’ winning beers to the thousands of visitors to GBBF, with the stamp of approval that comes with a place on the Champions Bar.”

Brass Castle Brewery, supreme champion of the cask beer competition at BeerX earlier this year, will be at GBBF for the first time. Director Ian Goodall said: “We’re thrilled to be going to GBBF, of course. We have not been before so it will be great to see the level of interest we get from being on the SIBA Champions Bar.

SIBA was founded in 1980 by 20 pioneering microbrewers. Today, it has more than 820 brewer members, the majority of them classed as micro or local brewers. SIBA’s has enjoyed growing credibility and campaigning success, particularly achieving the introduction of Small Breweries’ Relief in 2002, and its role in the scrapping of the beer duty escalator in 2013 and consecutive cuts in beer duty in 2013, 2014 and 2015.

“With 12 firkins of Burnout being sent to Olympia, it is a great chance to get in front of many new drinkers who wouldn’t otherwise know much about us, and of course has the potential to create lots of new opportunities, which is really exciting.”

Winner of last year’s SIBA’s supreme champion cask ale title was OSM (Old Sodbury Mild), a 3.9% ABV mild from Cotswold Spring Brewery. Director Mark Frankcom said: “Winning prestigious awards, as OSM has done for several years at SIBA competitions, gives us credibility and standout in a crowded beer market.

“Being able to communicate this success to GBBF visitors, as part of the SIBA bar, was of tremendous benefit to us. They saw the champions title and felt confident about the beer’s quality. Our presence at GBBF led to increased interest, sales enquiries and listings and a growth in our social media traffic.”

Killswitch 51, from Northumbrian brewer Mordue, earned its place on the SIBA Champions Bar at last year’s GBBF by winning the speciality beer category. Owner Matt Fawson said: “Having a presence at GBBF was a real boost for Mordue. The festival attracts everyone from the industry — licensees, buyers from pub groups and supermarkets — and being on the SIBA bar was good as it’s a focal point that a lot of people visit.

“It was a great way for us to raise our profile and led to a number of interesting opportunities for us, including a listing with Punch Taverns on their guest ale programme. We also met our exporter at GBBF — he tasted Killswitch 51 there and is now working for us on a number of export opportunities including Bermuda and Scandinavia.”

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Wylam Jakehead named Britain’s hottest beer http://beertoday.co.uk/wylam-jakehead-named-britains-hottest-beer-0715/ http://beertoday.co.uk/wylam-jakehead-named-britains-hottest-beer-0715/#comments Tue, 28 Jul 2015 09:49:17 +0000 http://beertoday.co.uk/?p=29757 Shane McNamara and James Law, organisers of the poll, pouring Wylam Jakehead IPA, Britain’s hottest beer. Picture: Ashley Bingham A three-month online search to find...

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Hottest beers McNamara LawShane McNamara and James Law, organisers of the poll, pouring Wylam Jakehead IPA, Britain’s hottest beer. Picture: Ashley Bingham

A three-month online search to find Britain’s 100 Hottest Beers ended at the weekend with Jakehead, from Wylam Brewery in Newcastle, emerging victorious from the many thousands of votes posted from across the country.

Wylam Jakehead IPAThe winning beer, a rich and flavour-packed IPA at 6.3% ABV, is a rarity south of Tyne and Wear. It’s the discovery of such new beers that founders Shane McNamara and James Law most enjoyed about the competition.

James said: “Neither of us had heard of Jakehead three months ago, but now it’s at the top of the list of our favourite beers. There’s so much strength and depth in British beer, we’re really pleased that a relative unknown has risen to the top.

“Although this is the first year for 100 Hottest Beers, we really hope it will go on to be a bellwether of British drinking trends for years to come.”

Dave Stone, from Wylam, said: “Jakehead has enjoyed a cult status in Tyne & Wear for the last couple of years since we first brewed it. It’s incredible how a wave of enthusiasm from the craft beer drinkers of our region has ended up with Jakehead being voted the best beer in Britain.

“Winning the 100 Hottest Beers poll is testament to them really and we thank them for their support. Looks like we’d better brew some more of it now that it’s Britain’s Hottest Beer so people outside the North East can get the chance to try it.”

To celebrate the winners, Shane and James teamed up with the central London craft and real ale pub Howl at the Moon where up to 40 of the beers from the list were available to try at a beer festival.

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Moorhouse’s turns Bohemian for inspiration http://beertoday.co.uk/moorhouses-turns-bohemian-for-inspiration-0715/ http://beertoday.co.uk/moorhouses-turns-bohemian-for-inspiration-0715/#comments Tue, 28 Jul 2015 08:56:46 +0000 http://beertoday.co.uk/?p=29750 Moorhouse’s is rolling out the new seasonal brew, Bohemia (4.8% ABV) for August. Based upon the Bohemian Czech style lagers, it has a “well rounded, refreshingly crisp, clean...

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Moorhouse’s is rolling out the new seasonal brew, Bohemia (4.8% ABV) for August. Based upon the Bohemian Czech style lagers, it has a “well rounded, refreshingly crisp, clean taste, with aromas of herbs, spice and citrus,” says the brewer.

Moorhouse's BohemiaThe striking pumpclip image combines the spooky landscape of Bohemia with Moorhouse’s new-look 150th anniversary branding.

David Grant, Moorhouse’s managing director, said: “Each month our creative brewing team comes up with a quality special brew to help our customers ring the changes. For August they have been inspired by the Bohemian style of lager to create this splendidly refreshing cask ale, ideal for summer drinking.”

The brew will be delivered to free trade outlets throughout the North and will make its debut at the Great British Beer Festival in August on bar B11.

Moorhouse’s monthly seasonal ales are brewed with European and New World hops, along with traditional British varieties.

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