Charles Wells France has seen a massive increase in sales thanks to the European Football Championships held in the country over June and July.
For the four week period June 10 to July 10, the 13 pubs across France took a total of €1,545,574 — a 175% increase from the same period in 2015. There were 225,595 pints served during the tournament.
While the overall stats are impressive enough, and indicative of how international tournaments being held locally can drive pub sales and profits, some individual pubs stand out. In particular, the Charles Dickens in Bordeaux became an unofficial base for Welsh fans after BBC Wales decided to broadcast from there every time their national side played nearby.
Craig Mayes, director of Charles Wells France, said: “BBC Wales set up their broadcast base at the Charles Dickens, during nearby matches, attracting thousands of Welsh fans who brought along an infectious party atmosphere with them. As their national side got further and further into the tournament, the Charles Dickens became the place to be… with many fans becoming honorary regulars, getting to know the bar staff by name as they enjoyed great food and beer.”
Craig added: “We’ve a brilliant team running our Charles Wells France pubs and they met the challenge of serving thousands of thirsty and hungry visiting football fans head on. From making sure we had enough stock to covering extra shifts when needed, the chefs, servers, bar staff and managers all worked brilliantly and proved why Charles Wells’ pubs in France are so popular.”
Charles Wells France has 13 pubs across five cities and is currently recruiting for a French speaking promotionand communications manager to be based France
