Alcohol education charity Drinkaware’s new Game Changer competition asked Derby County fans to vote on their favourite moment of sporting glory from the club’s history — while also encouraging them to review their drinking habits.
Launched at the match against Brentford, footage of the ‘game changing’ moments was screened around the stadium, on Rams TV and at a Drinkaware gazebo outside Pride Park Stadium, and shared with fans on social media before and after the match.
After more than 400 votes were cast by fans, the top moment was confirmed as Paulo Wanchope’s stunning goal against Manchester United in 1997.
All Derby County FC fans who voted went into a prize draw for the chance to win a VIP trip to the club’s training ground. All fans who completed the Drinkaware DrinkCompare calculator — an easy way to assess their current drinking habits — went into a separate draw, with the winner receiving a 2017/18 season signed Derby County FC shirt.
The activity was part of the charity’s 2017/18 season partnership with the club and is linked to Drinkaware’s Have A Little Less, Feel A Lot Better campaign, which targets midlife men aged 45 to 65 — a close demographic match to the football fans filling the Pride Park Stadium. It encourages men in this age group to reduce their routine drinking, by showing them how small reductions in their alcohol intake can make a big difference to their health.
Response
Rommel Moseley, director of business development and partnerships at Drinkaware, said: “Game Changer was a new way for us to engage with a key audience about their drinking habits, and we’re delighted with the response.
“Cutting back just one or two drinks every time, and having more drink-free days, could be a real game changer in helping them to reduce their risk of developing alcohol-related health problems.”
Ian Birtley, partnership sales manager at Derby County, added: “The Game Changer competition appealed to Derby County supporters’ passion for their team and sparked some lively debate between fans.
“We were delighted to work with Drinkaware on this, as part of our ongoing partnership with them. The responsible drinking message is an important one and we’re happy to support Drinkaware in getting it across to Derby County fans.”
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