Dartmoor Brewery has launched a new online ahead of the Christmas shopping rush, in response to demand from craft ale fans across the country.

Dartmoor Brewery, which is increasingly catering for a national audience, is now offering branded gifts, clothing and merchandise online, with the famous Jail Ale brand featuring on many of the products.

Managing director, Richard Smith, said: “Our ales have always had a strong following in the South West, and we are now extending our coverage outside the region, where the appeal of craft ales is just as strong.

“We have a great range of branded merchandise, clothing and gifts, and we wanted to make it easier for fans of our beers to buy our merchandise, wherever they might be in the country. With Christmas just around the
corner, the timing couldn’t be better!”

The new online shop — which can be found at www.dartmoorbrewery.co.uk — offers one-click shopping, low-cost carriage, secure checkout and a choice of credit card, debit card and Paypal payment options.

The casual clothing range, including rugby tops, polo shirts and bobble hats, has been modelled for the website by the brewery team themselves.