Kent-based Pig & Porter Brewing Co is using its latest collaboration brew to give peer-to-peer support to an internet radio station.
Primordial Süp, a 4.4% Session IPA, was made with the help of presenters from rock and metal music station Primordial Radio. Pig & Porter will donate £15 per keg sold to the station, adding to its recent crowdfunding bid.
Pig and Porter’s Sean Ayling said: “We used to listen to Primordial Radio’s predecessor, TeamRock, while we were brewing. As well as playing great music, we liked the way the presenters did things, so we thought why not help them get their new station off the ground?”
Staff at TeamRock lost their jobs last year when the station closed down. Sean added, “We know the challenges of getting started in a new venture, so it seemed like a good idea to reward the chaps from Primordial Radio, who helped make the beer, so they can carrying on providing us with a soundtrack to brew to.”
Primordial Süp is available now, in keg only, nationally from Eebria and direct from Pig & Porter Brewing Co for local delivery, by calling 01892 615 071.