French drinks importer La Maison Du Whisky will celebrate its 60th anniversary with the launch of its first craft beer collaboration.

The collaboration, with Williams Bros Brewing Co, will produce a trio of new beers inspired by notable eras from French history.

Williams Bros whisky collabBrewed on the Drygate Studio Kit in Glasgow — a pilot kit designed for collaborations and small batch brews — the limited edition 1,200-bottle run will include: Golden Promise, a golden ale; Ale Deco, a brown ale; and Second Republic Red Rye, an IPA, all 5% ABV.

Glasgow artist John Felix will produce three original label artworks inspired by the beer and French art in equal measure.

Some 400 tripacks, each retailing at €18 / £16.20, will initially be available throughout Paris, with longer-term UK and Europe-wide listings rolling out in the coming months.

Jonathan Lax, brand and category manager at La Maison Du Whisky, said: “There’s a growing movement in France for people wanting to know about craft beer and actively seeking out new styles to try.

“Williams Bros are our biggest selling import beer brand and it made perfect sense for our first foray into the world of craft beer to be with Scott Williams and his team.

“The process of brewing the beer on the Drygate Studio Kit was one of collaboration and camaraderie; an attitude that resonates right through Glasgow.”

Scott Williams added: “La Maison Du Whisky has long been an import ambassador of Williams Bros’ craft beers, instrumental in helping us create a global ‘brotherhood’. We wish La Maison Du Whisky every success for the next 60 years to come and long may we keep this ‘auld alliance’ alive.”