Delivery specialist CitySprint has launched a dray delivery service in response to a gap in the market catering to traders such as microbreweries and pop-up venues.
The service, launched earlier this year, was introduced following an increase of more thanr 200% in revenue from the food and beverage sector in 2017, with growth this year expected to be even higher.
It was developed with the aim of providing professional, tailor-made and just-in-time delivery to drinks customers in the UK. It’s backed by more than 130 dray couriers, specially trained to carry kerbside, out in-cellar or room-of-choice drinks deliveries safely and securely, including brewery kegs and barrels.
CitySprint’s dray couriers have already completed more than 5,000 drinks deliveries since the launch of the service, with another 500 deliveries expected over the festive season peak, between December 17 and January 1.
Justin Moore, chief sales officer at CitySprint, said: “The UK’s drinking habits have rapidly evolved over recent years. Where and when we drink today are very different. As a result,publicans and drinks retailers demand a faster and more flexible delivery experience.
“We’ve already seen a big uptake in smaller retailers and microbreweries needing ad hoc deliveries to different venues, such as short-term bars and sales sites located around viewing screens and public spaces; we anticipate seeing more of this in the coming years.
“This service is focused on fast, flexible and ad hoc top-up deliveries that can help our clients better meet the needs of their customers.”
Industry has particular delivery needs
As demand for more artisan-style beers has increased, the UK has seen more microbreweries pop up across the country with their own particular delivery needs. There are now some 2,000 breweries in the UK — the highest number on record since the 1930s, according to the Campaign for Real Ale (CAMRA). The number rose by 64% in four years, from 1,218 in 2012, to 1,994 in 2016.
Separately, a report by the Society of Independent Brewers (SIBA) highlighted a burgeoning micropub scene as brewers take over empty shops on their local high street.
Craft beer sales increased 1.7% in 2017, more than double the 0.7% growth reported by the wider beer market. New and innovative brands and retailers often require ultra-flexible, ultra-fast and convenient delivery to drinking locations.
CitySprint’s dray service allows specialist couriers to deliver to locations, or at times, which traditional large-scale deliveries are unable to reach. This includes festivals, pubs or venues that require ‘just-in-time’ deliveries to meet demand, as well as venues that are harder to reach, and microbreweries or tap bars that are reliant on secondary delivery when dealing with smaller volumes.
Rolling out this service to all customers across the UK means that drinks retailers are able to extend delivery hours so that timely, convenient deliveries can take place late into the evening, including up until closing time.
