When the legendary London music venue, The Roxy, unveiled a Seven Dials Trust Blue Plaque this week, Wadworth was there to help celebrate with some 6X ‘old cool’ beer.
Acknowledged as the home of punk in the late 1970s, The Roxy marked its opening 40 years ago with the plaque and a party attended by some of the names who started their careers there, including members from punk bands Chelsea and The Models. The event was supported by Wadworth as part of its Old Cool is the New Cool campaign for its flagship ale, 6X.
Andrew Czazowski and Susan Carrington, who ran The Roxy in its heyday
Elaine Beckett, head of marketing and communications at Wadworth, said: “Our Old Cool is the New Cool campaign celebrates cultural icons that never really stop being cool, like Wadworth 6X and the bands who played The Roxy 40 years ago — and who may well have enjoyed drinking it back stage.
“This event was a perfect opportunity for us to raise a glass to the Kings of the Old Cool who, today, just like 6X, are also Kings of the New Cool with a fan base from their original heyday and a whole new modern audience.”
Bottles of 6X were served up from a branded bar throughout the evening and were enjoyed by original fans and a new generation of classic ale drinkers.
The Seven Dials Blue Plaque celebrates the Covent Garden venue’s unique place in UK music, dedicated to promoting and supporting punk music from 1976 to 1978. It is renowned for launching the musical careers of famous punk bands including The Clash, The Damned, Siouxsie and the Banshees, Generation X, Buzzcocks and The Slits.
The scheme celebrates individuals, companies and institutions which have made a contribution to the Seven Dials area and nationally. This is the second plaque to be unveiled since the scheme began 18 months ago.
