Alan Diaz, retail and logistics manager at the Ricoh Arena, with the Cask Marque award
The award-winning Warwickshire-based brewery has two of its cask ales, Pure UBU and Pure Gold, across five of the Ricoh Arena’s concourse bars and a further bar in the Ericsson Exhibition Hall. Purity beers are also available in seven hospitality suites, as well as The Mill Bar and Brasserie, part of the DoubleTree by Hilton Hotel at the arena.
The multi-purpose venue in Coventry, an international destination for sport, business and entertainment, has become the first stadium in the UK to be awarded Cask Marque status, the independent award usually reserved for pubs serving great quality cask ale.
Cask Marque recognises excellence in the service of cask ale, taking into account the quality of all cask beer on every bar, including temperature, appearance, aroma and taste.
The home of top-of-the-Premiership Wasps rugby and host to a range of international performers, the Ricoh Arena has seen unprecedented growth in beer sales following the introduction of Purity ales in 2015.
Purity managing director, Paul Halsey, said: “At Purity, we pour our heart and soul into every last drop of beer we produce, with dedicated training support for venues to stock and serve our beer for that perfect pint.
“We are all extremely proud of this accreditation, and it’s a testament to the Purity team and everyone at the Ricoh Arena who looks after our beer there. We’re also very proud of our relationship with the Ricoh Arena and Wasps rugby.”
Andy Gibb, managing director of the Ricoh Arena, added: “Our partnership with Purity goes from strength to strength, with Gold and UBU proving incredibly popular with event guests, concert-goers and rugby, netball and football fans alike.
“We’re incredibly proud to be serving Purity at the Ricoh Arena and the Cask Marque accreditation is just reward for the quality of the product and the outstanding teamwork displayed between our two organisations.”