Heineken has sent cans of its John Smith’s Extra Smooth beer into space to “ensure that it was fit for the extreme conditions of space travel”.
The mission was conducted by Sent Into Space, an organisation that, well, sends objects into space to see how they react there.
The beer was launched on a three-hour round trip to the edge of the earth’s atmosphere and back. After the crate returned to earth, via parachute, it was given a limited edition package and is now being offered as a competition prize via the John Smith’s Facebook page.
The creation of the limited edition run of John Smith’s coincides with the John Smith’s Constellation, which has seen the ale brand acquire the universe’s first ever pint glass shaped constellation, made from 100 stars, which are all up for grabs for the general public. This astronomical anomaly lies next to Copella, one of the largest stars in the universe, which can be spotted by looking north in the night sky.
