Camerons sales director, Phil Bebbington, with the RNLI team at Hartlepool

 

Camerons Brewery is to launch a new range of beers, called Anchor, comprising one permanent keg beer, two permanent cask beers, and 11 monthly ales.

The imagery and theme for the range has been inspired by the brewer’s coastal heritage, and each name and design has a nautical reference.

Travis MooreCamerons commissioned American artist Travis Moore (pictured right) — known for his ‘Sharpism’ — to create the imagery.

Camerons’ head of marketing, Yousef Doubooni, said: “We first met Travis when we launched our Motörhead collaboration beer, Röad Crew. Travis was invited to our launch party, given that he created the iconic Lemmy Kilmister memorial statue situated at the Rainbow Bar and Grill in LA.

“We have been in touch with Travis since then, and we really felt his simple Sharpie style art would work beautifully with the beers in this range. We have been working on the various designs with Travis over the last six months and we are delighted with the outcome of these.

“The imagery on each of these designs is very distinctive and offers a fresh clean theme on this range. We have had some great feedback on this imagery so far, and we are looking forward to seeing these feature in pubs across the UK.”

Travis added: “I just want to say thank you to all the folks at Camerons, especially Yousef, for involving me in this killer project. It’s such a great concept, and what an awesome experience this entire creative process has been!

“I am so pleased with the designs we created, and I’m really looking forward to seeing the final product on the shelves and in the pubs this coming year.”

 

Classic styles

 

The beers themselves are based on classic styles with a modern twist and have been developed by Camerons’ head brewer, Chris Deakin. They include a chocolate stout, best bitter, IPA, dunkel hefeweizen, blondes, steam beer, pale rye, red rye, and a brown ale.

Sanctuary, which is a 3.8% ABV cask (4% keg) pale ale, was launched earlier this year and will feature alongside new beer Old Sea Dog, which is a 4.3% cask brown ale, within the brewers’ permanent portfolio. The 11 guest beers will kick off from February with a 4.1% chocolate stout, Sea Coal.

To further add to the coastal theme, the brewer has partnered with the Royal National Lifeboat Institution (RNLI) and will be donating 5p from every pint sold of its Sanctuary and May seasonal beer, May Day, to the lifesaving charity.

Phil Bebbington, sales director at Camerons, said: “I have been with Camerons for just over a year and it occurred to me that the brewery has never really celebrated its coastal heritage with a range of beers.

“We felt it was time to develop this, and working alongside our new brewing team here we have created some beautiful new beers to go with the fantastic new imagery Travis has produced.

“Being a supporter of the RNLI myself, I felt very passionately about working with them on this range of beers. I was delighted when we were able to agree a partnership with them, and I hope we can raise some much-needed funds for this organisation.

“It is amazing to think it costs around £480,000 per a day to run their lifesaving service, and we hope our donation will not only raise funds, but also further awareness of the great work the RNLI and their amazing volunteers do.”

 

Tooth Claw Brut IPA

In the can: Tooth & Claw Brut IPA

 

Helen Loynes, community funding manager for the RNLI, said: “We are very excited about teaming up with Camerons and look forward to working with them. We are sure the RNLI beers will be delicious, and the money will go towards helping our volunteers continue saving lives at sea.”

The brewer has also announced that it is rebranding its Heritage range of beers, including iconic Strongarm ruby red ale and classic North East beer, Trophy Special. These beers will have a retro look and feel, and the new designs will be seen early next year.

Finally, the brewer has confirmed that it will release a minimum of six new beers from its recently launched Tooth & Claw brewery in 2019. Tooth & Claw is a collective of Camerons employees dedicated to producing a range of innovative beer styles.

Made up of passionate craft beer fans and brewing experts, the team has creative freedom to produce a selection of innovative new beers. Using a small pilot brewery, the team aim to brew more than 40 different gyles a year, packing only a selection of these as limited edition runs.

• A selection of all of these beers will be available to taste when the brewer has its Winter Beer Launch event at The Head of Steam Birmingham on January 16.