As England’s Ashes campaign gathers momentum in Australia, Bombardier will be leading the rallying call for fans to get behind the team as the sponsor of talkSPORT’s coverage of the series. The 12-week sponsorship features Rik Mayall in the guise of The Bombardier, William Charles Bedford. The sponsorship follows a successful summer of grass-roots cricket sponsorship in which Bombardier was the official beer of the England supporters group, The Barmy Army and charity celebrity fundraisers The Bunbury’s. The embodiment of The Bombardier character in cricket sponsorships, TV advertising and point of sale for trade customers has seen recognition for the beer rise to unprecedented levels, with 90% consumer awareness levels.
Everards is now offering its flagship Tiger brew in five-litre minikegs.
Hawkshead Brewery has brewed 1847 Winter Ale (6% ABV) exclusively for north west superstore Booths. Named after the year in which Booth’s was founded, this is a deep red ale brewed with Beech-smoked malt and mixed spice — “a perfect match with a mince pie and a log fire” suggests Anne Jones, sales manager at Hawkshead. The beer is on sale in all of Booths’ 29 stores while stocks last.
Robinsons’ Trooper, developed in association with Iron Maiden, is to go on sale in nearly 300 Sainsbury’s stores.
Durham Brewery Hellfire is back. This is a black coloured chilli stout, actually the brewer’s Temptation with the addition of naga chillis. Rich, full-bodied Russian stout flavours give way to peppery heat, says the brewer. Do not drink with chilli is the sage advice.
Sixpenny Black, Sixpenny Brewery’s winter porter, is back as the Dorset brewer’s end-of-year seasonal. This year. some of the brew has been bottled, too.
Inveralmond Brewery received four awards at the SIBA Regional Beer Competition out of more than 80 Scottish beers on offer to judges at the Pollockshields Burgh Hall in Glasgow. Ossian, Pundie and Santa’s Swallie were awarded silver in the best bitters, strong bitters and speciality beer categories respectively, while bottled Lia Fail took gold in the bottled bitter category.
Robinsons’ Ginger Tom has won a bronze medal at the Australian International Beer Awards. The blend of Old Tom with Fentiman’s Ginger Beer is one of the Stockport brewer’s most popular exports.
Winter Ruby (5.1% ABV) is back on Amber Ales’ seasonal list. The brewer is currently working on an experimental artisan range of ‘sipping’ beers, which will include Jasmine IPA, Brewer’s Breakfast Stout (with oatmeal and espresso, aged in bourbon oak), Imperial IPA and Double IPA. Other beers in the brewer’s revamped bottle range include Barnes Wallis (4.1%), Derbyshire Gold (4%), Original Stout (4%) and Revolution (4.5%).
Camden Town Brewery Hells Lager is now available in 330ml cans. The cans will be available individually from the brewery bar and in cases of 24 for the trade. Six packs will follow later this year.
Einstök Icelandic White Ale is now available nationwide from Majestic Stores. It is an Icelandic interpretation of a Belgian style and features the complex flavours of classic witbier, including orange peel and coriander, without the heaviness typical of the style. It has a clean and crisp start with a smooth mouthfeel thanks to the oats, citrus and spice, says the brewer, with a refreshing finish.
Ideal Grace (6.1% ABV) is new from Sonnet 43 Brew House. It is an unfined blackberry witbier, available to order now.
Downland Brewery has created Payne’s Pride for the George Payne pub in Hove, marking the venue’s success in being named best turnaround in the BT Sport Great British Pub Awards last month.
300′s Old Ale from Chiltern Brewery is returning from October 3 until January. “Dark, rich and robust, this ale complements the season perfectly and is great as a session ale or as an accompaniment to red meat, warming stews and strong cheeses,” says the brewer. Also available now is Glad Tidings Winter Stout (4.6% ABV), brewed with four malts, two spices and fruit for a sweet and well-balanced stout.
Inveralmond Brewery is to produce keg versions of Ossian and Lia Fail. The brewery is particularly targeting bars and restaurants where cask ale turnover might not be so rapid.
Itchen Valley Brewery has added golden session bitter Belgarum (3.9%) to its permanent portfolio. Venta Belgarum is an old name for Winchester.