Monty’s Brewery, based in Mid Wales, has secured a deal to supply Finland’s leading grocery retailer — S Group — with its gluten-free golden ale, Monty’s Masquerade. The 4.6% ABV beer will be placed in S Group’s Prisma hypermarkets throughout Finland.
Russ Honeyman, the brewery’s commercial director, said: “We are extremely pleased with this export order to supply S Group. The initial contact was made back in 2015 after a Welsh Government-sponsored trade mission to Finland and Sweden.
“We were introduced to importers and buyers, and from that were contacted by a Finnish importer. Over the course of the last year, and after a few small orders and samples which we presented to S Group, we are now listed in their Prisma Hypermarkets, which is a great outcome.”
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