BrewDog is putting out a call for dogs and their owners to help brew the inaugural beer at its first ever BrewPub in London’s Tower Hill.
BrewDog Tower Hill will be the Aberdeenshire brewery’s largest stand-alone bar site, featuring a 10hl brewing kit, making it the only place in the UK, outside its headquarters in Ellon, Scotland, to be making BrewDog beers.
Beer-loving dog owners can bring their pups to the bar at The Minster Building, Great Tower Hill Street, London EC3R 5AR from noon tomorrow (May 12), where their dogs can take part in choosing the ingredients of the beer.
BrewDog will be opening up its recipe design process to man’s best friend as itinvites the capital’s four-legged friends to choose from three options of hops, malts and a special twist. Whichever options the dogs approach and inspect most frequently will be selected for the final brew.
Dogs are renowned for their superior sense of smell, and it is hoped that their exemplary olfactory abilities will enable them to make an extra-special set of selections for BrewDog’s first BrewPub.
The owners of participating dogs will then be invited to assist the BrewDog brewers in making the beer on Thursday, May 17.
Located in a neo-Gothic minster building, just a stone’s throw from the Tower of London, at 8,500 square feet, BrewDog Tower Hill has a capacity for more than 500 people.
The bar features 25 beers on tap, three deli fridges for take-away beers, an automated growler filling system, an arcade games area with three shuffleboards, and an extensive outdoor seating area.
Exclusive beers brewed in the 10hl brewing kit will permanently be on offer at the bar and will also be distributed across BrewDog’s eight-strong network of bars in London.
Tower Hill will also be the first BrewDog bar to serve a breakfast and brunch daily in addition to its renowned pizza, burgers and wings menu.
It is the second of the brewer’s sites to open in London this year, following BrewDog Seven Dials, near Covent Garden, in March. Further openings set for the capital include sites in Angel and Brixton.
BrewDog’s co-founder, James Watt, said: “This iconic area of London needed a suitable statement of a BrewDog bar to match. The brewpub will not only serve the freshest BrewDog beer in London, but will allow our brewers to get creative and experimental with small batch beers.
“This is the first of many BrewDog brewpubs and a vote of confidence for London’s position as one of the craft beer capitals of the world.”