BrewDog has opened the latest round of its record-breaking crowdfunding scheme, Equity for Punks, which the brewery believes will make it the biggest crowdfunded business of all time.

This fifth round of Equity for Punks is looking to raise £10million, with the potential to extend to £50million, by releasing 421,052 new B shares.

The brewer is marking the launch by invading London with a giant Trojan dog, filled with its flagship beer, Punk IPA. The 17-foot wooden construction is a metaphor for the invasion of the corporate world with a new model of business founded in community and passion.

BrewDog will use the investment to further its global expansion, which includes the construction of new breweries in Australia and Asia, open 15 craft beer bars in the UK, increase the capacity in its UK brewery, and create a dedicated craft beer TV network. The initiative will run for an initial three months, closing on January 15.

Shares will cost £23.75 each and be issued in blocks of two, with a minimum investment of two shares for £47.50. The initial target raise of £10 million will be used to build a new brewhouse at the Ellon brewery to help fulfil volume demand across the UK and Europe.

Sour beer

Further investment will be used to develop BrewDog’s first sour beer facility, The Overworks, which will launch later this year. This world-class facility will allow BrewDog to create a wealth of spontaneously-fermented beer styles as it continues to push the boundaries of craft beer.

Any funds raised above its initial target up to a maximum of £50m will support accelerated growth across the global business, including pouring £10m into opening a new brewery in Asia, and £5 into opening one in Australia. £3m would be invested into its UK BrewDog bars, with plans to open 15 new bars in 2018, including four brewpub locations.

BrewDog also wants to invest £2m into creating its own TV network dedicated to craft in all walks of life, following the success of its TV show, Brew Dogs, which aired on Esquire Network in the USA and was the most watched show about beer to ever hit the small screen.

BrewDog has seen its value increase by 2,765% since 2010. It now boasts an 800-strong global team, 47 bars around the world, and two world-class breweries in Ellon, Aberdeenshire and Columbus, Ohio. Much of its growth has been supported by Equity for Punks, which has raised £41m since 2009.