BrewDog has opened its first bar in the financial district of Canary Wharf, London, featuring Hop Exchange — a draught beer, for which the price correlates with the movement of the FTSE 100 index.
An electronic dot matrix affixed above the bar will relay the latest day’s trading results, and the correlating price fluctuation.
The Canary Wharf site will be the first to accept Bitcoin (BTC) and Bitcoin Cash (BCH), as well as join BrewDog Clerkenwell in becoming a cashless bar. BrewDog expects to expand cashless and cryptocurrency payments across its fleet of global bars in the near future.
Any purchase of beer Sunday (October 21) will be entered into a raffle with a chance of winning a wallet containing Bitcoin Cash to the value of £500. Craft beer fans can claim their cryptocurrency by downloading the Centbee wallet app
Boasting 20 draught lines, the Canary Wharf site will offer BrewDog favourites such as Punk IPA, Dead Pony Club and Elvis Juice, alongside a comprehensive range of the world’s best craft beer.
Wide range of bottled beers
A deli fridge stocked with a wide range of bottled beers and a live beer tap will be available for craft beer fans to enjoy in the spacious 300 capacity bar.
Alongside its renowned burger and wings menu, BrewDog Canary Wharf will be serving up weekday breakfast and weekend brunch.
James Watt, co-founder of BrewDog, said: “Our Canary Wharf bar further strengthens London’s claim to be the new craft beer capital of the world. The demand for better beer keeps growing every month, and it reaches every community in the city.
“As more Londoners join the craft beer revolution, we’re more than happy to keep opening more bars and quenching their thirst with flavour-packed brews.
“We’ve always prided ourselves on our desire to keep innovating. We’ve done it with beer, we’ve done it with our business model, and now we are championing a new way of paying for a pint. Our Canary Wharf bar is the bellwether of a payment revolution.”
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