BrewDog has announced plans to open a new craft beer bar, that will straddle the border of the USA and Mexico.
Named The Bar on the Edge and situated in a remote location, the bar reflects the Scottish brewery’s intention to expand to the ‘farthest reaches’ of the United States.
Its controversial positioning makes a physical statement about collaboration and inclusivity, which have always been a cornerstone of the brewer’s identity.
With the specific location still top secret, BrewDog has only revealed that half will be in Texas and the other half in Chihuahua, Mexico.
The geographical border will be represented by a dotted line across the centre of the bar and along the venue’s outdoor seating area.
Built from old shipping containers, the construction would officially be defined as a temporary mobile building and will serve Mexico beers on the US side, and US beers on the Mexico side, as well as BrewDog’s range of craft beers, brewed in Columbus Ohio.
The announcement will be celebrated with a Tex-Mex craft beer event at the brewery’s DogTap taproom in Columbus, Ohio this weekend. This Tex-Mex Tap Takeover will feature beers from Texan breweries Alamo Beer Company, Brash Brewing, No Label Brewing, 512 Brewing, Copperhead Brewing and Buffalo Bayou, alongside craft beer cocktails with Mexican Mezcal and Tequila.