Black Sheep Brewery is is aiming to reach out to younger, experimental beer drinkers with a new pale ale, Pathmaker, created by its brewing team, which was given a free rein to go forth and innovate.
Pathmaker is inspired by Black Sheep founder and chairman, Paul Theakston, who was the brewery’s pioneer against bland beer and mass corporations when he established the business from scratch in 1992.
With its hand-drawn branding, Pathmaker is aimed at contemporary urban pubs and bars and a growing population of young, switched on beer fans that has a taste for new beers and a desire to try new flavours.
A 5% ABV pale ale, Pathmaker is brewed with Chinook hops, with an adventurous fresh aroma, juicy hop and malty mouth feel with a crisp moreish finish. It will be made available in 30-litre kegs.
Jo Theakston, Black Sheep Brewery’s sales and marketing director, said: “The number of pubs and bars wanting something new and exciting continues to grow as beer drinkers look to experiment.
“When my dad, Paul, embarked on his own adventure by setting up the Black Sheep Brewery in 1992, he did so to become independent and combat bland beer. Pathmaker is inspired by him and we are innovating in that spirit.
“Pathmaker will help us reach out and tell the Black Sheep story to younger drinkers who may be new to the category. If you look around the market, new beers are being launched almost daily, but we have a history we are proud of and want to re-tell our tale in a modern way to connect with new drinkers and customers.”
