Black Sheep Brewery has created its first ever lager and called upon mountaineer and explorer Alan Hinkes OBE to help launch it.
54 Degrees North has been created in homage to Black Sheep’s home town of Masham, North Yorkshire, which sits on 54’ 13’ 24” N; 1’ 39’ 20” W longitude and latitude lines.
A premium, small-batch craft lager, 54 Degrees North (4.5% ABV) is brewed using German Pilsner malt together with Magnum and Polaris hops, as well as the classic German aroma hop, Tettnang. It also uses the brewery’s own yeast strain and pure water from the Yorkshire Dales.
The beer is top fermented using Black Sheep’s famous Yorkshire Square fermenters in Masham, then lagered for a month to intensify the crisp, clean finish.
It will be available to pubs from July 12 in 30-litre keg format, supported by branded glassware, dripmats, keg lenses and PVC bar runners. The launch coincides with Black Sheep Brewery’s silver anniversary year celebrations.
Jo Theakston, sales and marketing director at Black Sheep Brewery, said: “This is a ground-breaking occasion for Black Sheep as we look to the future by delivering an adventurous, refreshing premium lager to UK beer drinkers. 54 Degrees North is the first Black Sheep lager to be launched in our 25 year history and is another cause for celebration in our anniversary year.
“54 Degrees North exemplifies the Black Sheep story and adventure perfectly, and crucially pays tribute to our home town that has been the source of all of our independent brewing history.”
He added: “We are introducing pioneering beer to the market that brings our brewing expertise and heritage together, which we believe can become the premium lager choice for fans of Black Sheep and drinkers curious to try something new from us. We are excited by 54 Degrees North’s potential.
“It was only fitting to call on one of the UK’s leading adventurers to help us launch 54 Degrees North, and we are grateful to Alan for his support in this defining moment for the brewery.”