A new festive ale has been produced for Grimsby Town Football Club by Lincolnshire’s Axholme Brewing Company, aiming to be a hit with Mariners fans this Christmas.
Mariners Winter Ale will go on sale on Tuesday, November 28. The bottles will be sold at the club shop and at Message in a Bottle – a specialist beer shop on Cambridge Street, Cleethorpes.
The 3.8% ABV full-bodied ale is a traditional English bitter and is described as having peppery and fruitcake flavours. It is billed as being “the perfect beer for a winter’s evening”.
It follows the brewery’s successful Mariners Promotion Ale, which was brewed to commemorate the club’s historic return to the Football League after their victory at Wembley Stadium in May 2016.
Brewery director Charles Lumley said: “After the success of Mariners Promotion Ale, I met with representatives from the Mariners Trust and the football club to see if we could do something a bit different this year. We thought
a special, short-batch Christmas beer would work well, both in my beer shop and in the club shop.
“The bottles look terrific and will make perfect Christmas presents for any Town fans who like a beer. And let’s face it — a lot of them do! As a life-long Town fan, I am really excited to be working with the club again and we have lots more ideas as to how we can work together in the future.”
Fellow fan and brewery director, William Douglas, came up with the design for the bottles, again drawing inspiration from Operation Promotion. He said: “The Mariners Trust auctioned an amazing one-off Mariners-themed painting by Paine Proffitt and I was lucky enough to make the winning bid. It now has pride of place in my home. He’s an American artist, but is based in the UK and his retro styles perfectly capture the nostalgia and romance of English football.
“I contacted Paine and he was happy for us to use his image on the bottle — it seems to be the perfect fit for this particular beer.”