Arran Brewery has produced limited edition cans of ‘ab’ — a craft beer version of its famous Arran Blonde.
Managing director, Gerald Michaluk, said: “We have to keep up with the market. We brew some of the best beers in the country, in fact the world, and have the awards to prove it. However, our traditional ales take time to be discovered by the craft beer fraternity that tends to be younger than our traditional market of responsible ale drinkers.
“While I have always considered our beer [to be] craft beer, and we are, indeed, certified as an independent craft beer producer by SIBA, the industry’s largest trade body, our beers are often overlooked by the new craft beer enthusiast.
“The new market of responsible craft drinkers are often drawn to canned products and bright livery of the US craft brewers, and of course the crafty imitations coming out of the international breweries pretending to be craft beer. So we hope to accelerate the craft consumers’ discovery of Arran Beers by offering our beers in cans.”
The brewery has now concluded a distribution arrangement with a major brewer that will allow Arran beers to be made available to all supermarket, wholesale and pubco customers throughout the UK.
Veronica Michaluk, the company’s logistics director, said: “For some time we have been trying to extend our distribution out of Scotland and have organised raiding parties south of the border to drop beer direct to customers. This effort has built a small following for our beer that is now paying off, and I am now pleased to say that we will shortly be able to deliver our full range of beers in cask, keg, bottle and, of course, can to anywhere in the UK.”