Pints of free 6X being enjoyed at the Kings Arms, Fulham, during Random Acts of Kindness Week
Wadworth utilised Random Acts of Kindness Week to celebrate the respositioning of its flagship beer 6X, giving away almost 5,000 pints through its estate.
From February 13-19, visitors to Wadworth’s managed houses, along with ten nominated tenanted sites, were randomly gifted with a pint of Wadworth 6X beer.
Each site was provided with new 6X glasses to serve the free pints in and, by the end of the week, 4,500 pints of the amber-hued ale had been given to unsuspecting and very often shocked guests.
Prior to February 13, Wadworth sent suggestions of when to give out a free pint of 6X, including: someone struggling to decide what to drink, regular 6X drinkers, diners, anyone celebrating a special occasion, or just someone who looked like they needed cheering up. Alongside this, random gifts of beer were sent to innocent social media users who happened to mention they needed a beer during the week.
Wadworth chief executive, Chris Welham, said: “This year we wanted to do something nice for our customers, to really make their day. With the recent success of the rebrand of our 6X beer, Random Acts of Kindness Week provided the perfect opportunity to give something back and thank them for their ongoing support for this great beer and our pubs.
“It’s been a great week with some brilliant stories from across our pub estate, and I am thrilled that so many people walked away with a smile on their faces thanks to our Random Acts of Kindness.”
